Culinary delights in Blaricum.

De Goede Gooier is a beloved restaurant in 't Gooi, boasting a strong reputation, a unique location on the Blaricummerheide, and a loyal base of regular guests. Yet, growth stagnated. New visitors barely knew how to find the restaurant, and the website played a significant role in this. Its appearance was outdated and didn't do justice to the quality and experience of the location.

As a result, the brand lacked online appeal. The ambiance, the food, and the surroundings — precisely the elements that make the restaurant special — were not adequately conveyed. The objective was clear: a modern and inspiring identity that effectively conveys the De Goede Gooier experience and entices new guests to make a reservation.

We decided to center the experience around the location. The new brand identity is warm, stylish, and inviting, with a clear connection to the natural surroundings and the restaurant's character. Through color, typography, and imagery, the balance between culinary excellence and approachable hospitality is reflected.

The website translates this into a narrative experience that guides visitors step by step. Strong photography, clean layouts, and a logical flow provide both inspiration and direction. Everything works towards one goal: reservations. The result is a brand and website that not only show what it's like, but make you *feel* it — thereby convincing new guests to visit.