Ink it. Wipe it. Love it.

MOYU had just undergone a rebranding and was looking for a website that would fully bring this new brand story to life. The existing site fell short: too static, limited in flexibility, and unable to truly showcase the visual identity. Their ambition was higher. It needed to be more creative, dynamic, and ready for international growth.

The requirements were stringent. The website needed to be flexible and scalable, allow for rich layouts and animations, load quickly, and perform strongly in SEO. It also had to be multilingual and integrate seamlessly with tools like Klaviyo and a separate Shopify environment. In short: a future-proof platform that effortlessly combines design, technology, and user-friendliness.

We started by refining the website's structure and flow. Together with the MOYU team, we translated existing and new wireframes into logical, goal-oriented pages that were sound in structure and usability. From there, we developed visual designs where the new branding truly shines: distinctive, playful, and recognizable, with ample space for illustrations and motion.

Subsequently, we built the complete website in Webflow, including a flexible CMS and smart functionalities such as filters, dynamic content, and multilingualism. The integration with Shopify ensures a smooth shopping experience, while video animations and interactive elements truly bring the brand to life. The result is a fast, scalable, and visually strong website that perfectly aligns with MOYU's growth ambitions.