Insight with a BrandScan.

Sometimes you want to know where your brand stands. Our BrandScan gives you insight into your brand's health and where you stand compared to your competitors.

Twee mannen die samenwerken en glimlachen terwijl ze naar een laptop kijken aan een bureau met notitieboekjes.

Magnifying glass hovering over circles and triangles

Why invest in an insightful BrandScan?

Man in een casual overhemd bespreekt iets zittend aan een bureau met twee beeldschermen en een laptop in een kantooromgeving.

Who is it for?

For small businesses that want to know where the biggest opportunities for their brand lie. First insights, then investment.

You're unsure if your current brand still aligns with your ambitions.

You want to know where the biggest growth opportunities lie.

You're looking for an objective view of your brand and competitors.

You want to make informed decisions instead of assumptions.

You want insights before investing in branding, a website, or campaigns.

What are the benefits?

A BrandScan provides clarity, direction, and concrete next steps. This way, you'll know where to focus first.

You'll get a clear picture of your brand's strengths and weaknesses.

You'll see how you differentiate yourself from competitors.

You receive concrete areas for improvement for your branding, website, and marketing.

You know which priorities will have the most impact.

You receive practical advice that you can immediately act on.

The steps.

Twee mannen die aan een houten tafel zitten en een gesprek voeren, met notitieboekjes en glazen water op tafel.

Twee mannen bekijken en bespreken een wand vol met documenten en afbeeldingen over merkidentiteit en branding.

Twee mannen bespreken en wijzen naar uitgeprinte presentatiepagina's over branding op een muur.

Man werkt aan een computer met een groot scherm en een laptop in een kantoorruimte met posters aan de muur.

Twee mensen lopen en praten door een ruime, lichte gang met houten trappen en moderne inrichting.

Step 1

We get to know your company and brand.

You will receive a short questionnaire that helps us learn more about your company, target audience, competitors, and ambitions. This way, we understand not only what you do, but also how you view your brand.

Step 2

We gather everything related to your brand.

We collect all existing brand expressions, such as your website, social media, presentations, advertisements, print materials, and other communication tools. This brings all relevant information together on one clear Miro board as a basis for the analysis.

Step 3

We fully analyze your brand.

Then, we examine all brand expressions with a fresh and critical eye. We analyze, among other things, your positioning, message, branding, website, and communication. This immediately identifies what is strong, where confusion arises, and where the greatest opportunities lie.

Step 4

We compare with your competitors.

Next, we compare your brand with that of your main competitors. We compare, among other things, positioning, appearance, website, and communication. This immediately clarifies what sets you apart and where opportunities still lie.

Step 5

We make opportunities tangible.

We translate all insights into a clear Miro board containing analyses, opportunities, areas for improvement, and concrete recommendations. Afterwards, we discuss the key conclusions together and determine which next steps will have the most impact.

Step 6

Sometimes you don't need a new brand, but insight.

A BrandScan isn't a thick report that gathers dust in a drawer, but a practical starting point for making better decisions. Afterward, you decide how you'll proceed with the insights and whether you'll take the next step with us.

just how strong is your brand, really?

The BrandScan shows what works well, what could be improved, and where you can achieve the greatest gains. This allows you to make better choices for your brand, website, and campaigns, without costly mistakes or endless deliberation.

Request a quote

BrandScan complete. happy client.

BrandBros has given BuurtBoost a powerful, future-proof identity. With sharp positioning and a strong verbal and visual foundation, we can confidently continue to build the brand.

Ellen Burke

Marketing Manager

BuurtBoost

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#MOREWORK

clear answers.

Want to know how we assess your brand's health and uncover hidden opportunities with BrandScan?

These are the most frequently asked questions about our brand analysis, competitor analysis, insights, areas for improvement, and recommendations. Concise, clear, and no bullsh*t.

View BrandBlog

What exactly is a BrandScan?

A BrandScan is an objective analysis of your brand, website, communication, and competitors. We investigate what works well, where opportunities lie, and which improvements will have the most impact. This way, you'll know exactly where you stand and where the biggest opportunities are.

Is a BrandScan a standard component of your other services?

Yes. For branding, websites, campaigns, and rebranding, we always start with a BrandScan. This ensures our decisions are based on facts, not assumptions. You can also purchase the BrandScan separately.

Which businesses is a BrandScan suitable for?

For small businesses looking to grow, but first wanting to gain clear insights before investing in branding, a website, or campaigns. Ideal if you feel there's more potential in your brand, but aren't quite sure where to focus.

What happens after the BrandScan?

That's entirely up to you. Many clients use the insights to implement internal improvements. Others ask us to further develop the recommendations into a branding, website, or campaign.

How much time will it take on your part?

Very little. We start with a short questionnaire and, if necessary, an introductory meeting. After that, we collect, analyze, and compare all the information. Finally, we present the key insights and recommendations.

What will we receive afterwards?

You'll receive a clear Miro board with analyses, screenshots, feedback, competitive insights, areas for improvement, and concrete recommendations. Not a lengthy report, but practical insights you can immediately put into action.