Laid for life.

Following a successful collaboration on Europe Grass, GJ Floors approached us once again. This time for Enviro Flooring, their brand of stylish PVC flooring. Their existing website was in serious need of an upgrade. Pages were cluttered, overloaded with text, and lacked clear conversion paths. The overall look and feel was outdated and failed to reflect the quality and versatility of their flooring collections.

The ambition was to create an inspiring, user-friendly website that puts the collections front and center. With plenty of room for photography, intuitive navigation, and seamless journeys to products, samples, and retailers. At the same time, the Enviro Flooring team needed to be able to manage and expand the website independently. In short, a future-proof digital platform where design, usability, and technology come together.

We started with the foundations: a new website structure featuring well-organized pages and clear conversion paths. Using wireframes as our starting point, we developed a fully visual prototype that elevated the existing branding into a fresh digital experience. With modern layouts, thoughtful UI elements, subtle animations, and plenty of room for inspiring interior photography, Enviro Flooring gained an online presence that truly reflects the quality of the brand.

Next, we built the entire website in Webflow using the Client-First methodology. An extensive CMS makes products, collections, inspiration imagery, FAQs, and retailers easy to manage. From dynamic product pages and collection overviews to an interactive store locator and intelligent inspiration sections that automatically adapt to available content. Small interactions and smooth animations bring the entire experience to life.

The result? A stylish, fast, and scalable website that inspires visitors and helps them find their perfect floor. All designed and developed in less than two months.