Go further than ever.

Mobiliteitsbaas is a leading brand offering innovative solutions for mobility challenges, but communication to various target groups became increasingly complex. Without a clear overarching message, an inconsistent brand image emerged, preventing the brand's core values and expertise from fully resonating with customers and partners. This led to reduced brand visibility and consistency in its positioning, hindering opportunities for growth and collaboration.

To address this issue, we organized two creative sessions with the Mobiliteitsbaas team. During these sessions, we redefined the brand and thoroughly analyzed its target audiences. This approach allowed us to identify the needs of each target group and develop a repositioning that forms the basis for a consistent brand strategy and a clear, powerful message to all stakeholders.

In collaboration with the Mobiliteitsbaas team, we reshaped the brand identity and positioning. We utilized tools such as the Brand Identity Canvas, the Archetype System, and the StoryBrand Canvas to define the brand values, tone of voice, and target audience insights. This resulted in a consistent strategy that guided all brand communication and visual expressions.

Based on these insights, we developed a new visual identity and a clear brand message. The concept of the “green path” symbolizes the collective journey towards a sustainable future and was integrated into all visual elements, from color usage to website design. As a result, Mobiliteitsbaas now communicates consistently both strategically and visually, making the brand stronger, more recognizable, and more impactful for all target audiences.